R.I.P. Locus–Muzeum: Part III—OPTIMISM: A Tribute to My Father, Warren Bennis

R.I.P. Locus–Muzeum: Part III—OPTIMISM: A Tribute to My Father, Warren Bennis

N.B. Just to be sure it remains clear, Locus Workspace is NOT closing. We closed our original location at Krakovská 22 near Prague’s Muzeum metro (a.k.a., Locus–Muzeum) in April 2017. Our Vinohrady location at Slezská 45 is alive and well!

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This blog post is in large part a tribute to my father, Warren Bennis (1925-2014), who influenced my life in profound ways that I continue to discover. Those closest to him know that even at the end of his life he was the eternal optimist, regularly reporting (and wholeheartedly believing) that he had just had “the best glass of orange juice ever,” “the best day yet.” He would make those statements with conviction, but also with a self-conscious smile, recognizing that we—his audience—might not buy it. “Dad, there is no way you just had the best glass of orange juice ever… again… today,” I would lecture him, thinking I was being a responsible son by letting him know. What he knew, and I was slow to recognize, was that he could. While these might have only been subjective, momentary “best evers,” in the grand scheme of things, the moment, for him, was more palpable and intense than his memories of those past experiences he was comparing it with, and so they were indeed often the best ever. And no upstart, narrow-minded, inexperienced son, who was yet to understand the objectivity of subjectivity, was going to take that away from him! The best thing of all, of course, was knowing that the next day promised to be still better. I love you, Pop.


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The story of LocusMuzeum’s closing was largely the story of three distinct emotions: sadness, relief, and optimism. I wrote about the role of sadness and relief in the two previous blog posts. The post about sadness was largely about the meaningful things that happened at LocusMuzeum and the feeling of loss that goes with saying goodbye. The post about relief was largely about the particular difficulties associated with that location and the freedom that closing the doors gave us to put those difficulties behind us. This long-overdue post explains why I feel so much OPTIMISM.

There is one main source of optimism: scaling back helps me find the time and space to transition from being a business manager to being a business leader, from worrying about the day-to-day trivialities of running a business to being able to create and achieve a vision of something bigger that inspires others and keeps the business relevant over time. This transition from manager to leader, “from working for the company to working on the company” (to use the language of Michael Gerber in The eMyth) might be the single greatest challenge to the early-stage entrepreneur. Certainly it has been my greatest challenge in running Locus Workspace.

The day-to-day trivialities are things like answering emails, ordering inventory, marketing, designing the website, building relationships with my members and potential members, invoicing, bookkeeping, and collecting past due payments; hiring, training, or firing employees; maintenance and improving the office infrastructure, noticing the myriad things that matter to customers but that employees don’t have the sense of ownership to care about, etc., etc., etc. Okay, these “trivialities” are not in fact trivial. They are essential things that need to get done for a business to succeed. They are what make good managers so essential to a successful business. And I would guess that almost every beginning entrepreneur works long hours in part taking care of these kinds of things (unless they’re independently wealthy, they have deep-pocketed investors, or they struck gold with such a good idea that caring about quality just wasn’t necessary).

That’s the crux of the problem. It’s hard not to get stuck working every minute of the day taking care of these essential daily distractions, that are in fact far more than distractions: if you (the business owner) don’t do them, the business won’t keep running. But if you do them, they quickly come to take up nearly every second of every day. The obvious solution is to delegate: the CEO shouldn’t be doing these things. And certainly great CEOs are particularly great because they delegate effectively. But knowing and doing are two different things. With a company started on few resources and a philosophy that jumping in and trial and error are the surest road to success, I am in awe of any CEO who can effectively run (that is, manage) their business while also maintaining and communicating a strong vision for that company (that is, lead). Forget about other important aspects of living a good life, like time for family, friends, and exercise.

The idea that leaders and managers are distinguished from each other in this particular capacity is not original. It was introduced to me by my father, who told the story of his own career transition from a manager–leader (president of a large university) back to being an academic in the 1970s. Before that—in the 1950s and ’60s—he had the great fortune to be a young scholar in the fledgling field of management studies, propelling him into what must have been the closest thing academia had to rock-star status. He left that career in the late ’60s, first to serve as provost of social sciences at the University of Buffalo (which evolved into acting executive vice president), and next as President of the University of Cincinnati.

He likes to tell the story—which he told in print in his memoir, Still Surprised: A Memoir of a Life in Leadership (2010)—of a point late in his administrative career before returning to academia, during an invited lecture about life as a university president at the Harvard School of Education. He had a hard-earned gift for communication, with public speaking being the domain he considered his strongest asset. But during this talk, Paul Ylvisaker, at the time dean of the graduate school, perhaps sensing something emotionally discordant, asked, “Do you love being president of the university?” It was not a question he was prepared for, and—caught off guard and at a loss for words—he remained silent to the point of everyone’s discomfort, until he finally responded, “I don’t know.” Ultimately this forced self-reflection and recognition that indeed he was not happy was the catalyst for a big life change. He would have been the first to tell you that it was the best career choice he’d ever made.

That sense of dissatisfaction came from precisely the challenge discussed in the previous paragraphs: he had left academia and the study of management practice to get out of the ivory tower and into the “real world,” to take on a real-life management role and see if his ideas about management could be applied in practice the way he thought they could. He spent almost a decade in that pursuit. But all he was able to find time to do during those years (years when he left for work before I woke up for school in the morning and usually didn’t make it home until after I was long asleep) was manage the day-to-day “trivialities” of administration: reply to complaints, work through piles of papers… put out fires (or so he felt, though he would be remembered far later by the students and junior faculty at the time quite differently).

The insight wasn’t trivial and it wasn’t lost on him. It is the story he tells to explain why he left that work (in an applied leadership position) to return to academia, and how he decided to shift his focus from management to leadership. It launched a new academic career that many would consider the origin story of the field of leadership studies. The motivation was essentially to understand what might separate the job he had been doing as university president (primarily the job of management) from the job he thought he should have been doing, the job that great organizational heads do (what he saw as the job of a good leader), what distinguished effective managers from great leaders. In large part, that is the story of how you move from putting out fires all day to building something great. To quote him: “the manager maintains, the leader develops” (from On Becoming a Leader). He felt he had been maintaining and not developing, and to his credit he took himself out of that context where that was all he could manage to do, and put himself into a context where he could develop.

I had spent much of the seven years before closing Locus Workspace-Muzuem maintaining, constantly aware that I need to be developing, but unable to find the time to do it. The decision to close Locus–Muzeum inspired optimism because it promised time to stop putting out fires and to focus on a bigger vision.

A key insight from my father’s own journey is how important the environment is to one’s ability to make that transition successfully. My sense is that he could not have done it while remaining a university president. The fires would continue to need to be put out. That essential element of time, which all good leaders need in order to reflect on what is most important, to maintain and evolve a strong vision, and to communicate that vision to others, would never be there. So he had the wisdom—thanks in no small part to that one incisive question—to change his environment so that he could change himself.

It is no coincidence that changing one’s environment in order to successfully change oneself is a central theme of this blog post and of the decision to close the original Locus. It is also the original and ongoing motivation behind Locus Workspace itself. Locus—as with most successful coworking spaces—was created with the conviction that the environment is essential to successful location-independent work; even more important than the traits of the workers themselves (except to the extent they have the capacity to choose and create effective environments for themselves).

Freelancers, remote workers, digital nomads, and other location-independent professionals face one of the greatest challenges among all business people becausewithout the right environmentthey are largely alone, their own source of motivation, accountability, and continuing education. We humans, in many ways the most social of the social animals, can’t be our best on our own, no matter how talented or driven we are when we start our solo journey. As my father changed his environment so he could transition from manager to leader (in helping to develop the field of leadership studies itself), coworking spaces like Locus help change location-independent professionals’ environments so they can can work for themselves not by themselves. Closing Locus–Museum reflects a conscious effort to change my own environment so that I can work on my company, not for my company. A good reason for optimism.

It doesn’t hurt knowing that Locus’s next years are probably going to be the best ones yet.

R.I.P. Locus–Muzeum: Part II—RELIEF

On July 8th we posted the first in a series of three blog posts about closing Locus–Muzeum, Locus’s first coworking space. Just to be sure it remains clear, Locus Workspace itself is not closing, just that one location. We are consolidating at Locus’s Vinohrady location at Slezská 45.
The story of Locus’s closing is largely the story of three distinct emotions, sadness, relief, and optimism. The first post explained why SADNESS was so central. This post explains the RELIEF! The next post will share our OPTIMISM about what’s to come.
Given how much personal meaning Locus–Muzeum had for me and all the good things that were part of that coworking space which made closing so hard, why would there also be relief? As with the post describing the good things that made closing sad, there were three main negatives. With the closure of that location, we get to say goodbye to those negative. Aaaahhhhh. Relief. Here they are…

1. Locus–Muzeum was never the ideal coworking space

Locus started at the Muzeum location for many reasons, none of which were because it was an ideal space for coworking. Locus began in a 105 square meter flat. It’s a beautiful, homey flat with three walk through rooms, a jacuzzi-style bathtub, a full-kitchen. The three walk through rooms made it in many ways better for a coworking space than for a flat, but still it was a flat. Not great for events, no good way to expand or even improve the interior meaningfully, no private office options, no place for a future coworking cafe.
So why start with a non-ideal spot? The location was great (a 3 minute walk from the Muzeum metro, couldn’t be more central). The price was amazing (17 000 Kc + 4000 Kc estimated for utilities). And I was committed to starting small and learning from experience rather than trying to get investors and build the perfect model from scratch and find out later that it was the wrong model, or that I just wasn’t suited for the job. For the price and location and style, I hadn’t seen anything close to as nice for coworking in Prague, giving my commitment to starting small and learning from experience. It was the perfect “starter model.”
But from the beginning it was just an experimental “minimum viable product;” a test case to learn how coworking works, to see how it suited me, and to make sure my idea of a “sure thing” social business could actually succeed. Assuming all went well, I expected to move on to a different location after a year or two. From that perspective, closing Locus–Muzeum was a positive step in that direction, it just took a half decade longer than expected.   

2. Adding an extra location seems like it will more than double the value, but take less than double the work. It won’t.

In late 2012 we had 78 members, the space was full, and I had to decide whether to create a waitlist and stop accepting new members, or to expand and open a second location. We weren’t making enough money to justify continuing long-term with just one location, so it was really a choice between expanding then, expanding later, or just closing down. I decided it was the right time to expand.
Part of my reasoning about expanding was the idea that having two locations in Prague would add value to each member and to each location: members would have the option to work from more than one place (for a small extra fee), and the marketing put toward either location would add value to the other one. Along with the synergy expected from a 2nd location, it also seemed like there would be much less work per space. We could have events at one location or the other, we could use the same cleaners at a discount price, interns would have no difficulty moving between spaces if needed since the systems were the same, accounting, legal advice, etc., would essentially be for the same business.
I also decided to increase prices for new members. Prices were in fact too low to make this a sustainable business, and I thought with the added value and expected added exposure, this would be a good time for a price increase. Given what I knew then, I think it was (mostly) a good decision.
Given what I know now, it was a terrible decision. Thank you, Berta, Locus’s employee at the time, for working through the most difficult time in Locus’s history and putting up with me during the most stressful period this business owner has yet experienced. So why were these decisions (to expand and increase the prices) so bad?
First of all, we decided to expand right at Locus’s peak (though I didn’t know at the time it was a peak). Shortly after signing the contract, we lost about 25% of Locus’s membership. Some left because of the season (I now know there’s always a downturn at the end of the calendar year for several months into the new year), some left because the space was fuller than ever and they wanted to work from a less-crowded space, and some because a tight-knit group decided to get a private office together and some of their colleagues moved along with them. The loss in members—I think without any other loss in quality—made the space significantly less attractive as a coworking space.
And just as that new reality hit, it was time to open the new location. Already there were too few members for the original location, but I remained hopeful that the expansion and the change in seasons would lead to the growth we expected. Of course the expansion didn’t work that way.
Many members from the old location moved to the new one, making the original location even less “coworking like”, but not enough to give the new space more than a mostly empty feeling. A big part of what people pay for when they join a coworking space is the community, or at least the social setting, working productively alongside others with that motivating social pressure and the comfort of not being alone. Almost overnight, that was gone.
When we originally opened Locus, we explicitly set full-time membership at half-price, making it clear that it was a special price to compensate for the fact that we didn’t yet have the community that gives a big part of the value to coworking. That worked wonderfully and we were able to double prices later without any surprise to our members or any net loss in memberships.
But now we were already charging full price and suddenly we didn’t have enough members either location to feel like a healthy coworking space. We couldn’t turn back the prices without a LOT of work and a big loss from our existing members, and we needed the money. For the first year or so of having the 2nd location open, we were very near to deciding to close the new location on more than one occasion. It remained far less full than the original and cost more to operate. That didn’t help member comfort, since of course the members want to know their office is not on the verge of closing from day to day.
But then something changed. The new location gradually became more popular and profitable than the original, and that trend just continued over time, until the new Locus (objectively a better place for coworking) was doing great in its own right. The original location, on the other hand, never recovered.
A second big problem with the expansion was that rather than adding value, the two locations seemed to reduce the value. Almost no one worked at both locations, and we had very little success signing up new members (for the first time in our history, we didn’t get a new member for more than a month). Unfortunately, I made the novice mistake of changing two things at the same time, increasing the prices and opening a second location. Along with the decrease in community in both locations, this made it difficult to guess well about what caused the stall in new memberships. I think all three changes were part of the cause.
The price change was an obvious culprit. It’s the only reliable metric people thinking about joining a coworking space can use before they actually visit a space (and most people don’t visit more than one or two spaces), since you need more than a tour to get a real feel for the community. We cater to freelancers and other location-independent professionals, and that particular demographic also thinks about the cost of an office more than, say, your average Silicon Valley billionaire.
But the price increase wasn’t so extreme and it didn’t make sense to me that it would have such a large impact. Counterintuitively, I think the bigger culprit was paradox of choice: members had to pick a home location and pay a 5% surcharge to use both locations. I thought the price was so small it would only stop people who wouldn’t use a second location at all. But in fact almost no one wanted to use both locations, so even the 5% surcharge was enough to think twice. More than that, though, just having to choose a location added a step in the decision process. Perhaps it was easier not to make a choice at all, and just try a different coworking space instead. Well there’s a hypothesis anyway. Thankfully, it was relatively easy to address both problems. The price change only affected new members, so we rolled back prices to the pre-expansion rates. We removed the paradox of choice by dropping the need to choose between spaces altogether. All members could work at either location, no surcharge. Almost immediately, new members started to roll in. Of course, with a lot more experience now, I recognize it all could have been due to the change in the season, chance, and other events outside my frame.
But there were other costs to the split locations. We had to choose which improvements to make where, and which events to hold where, and in general the two spaces were different, with distinct pros and cons. Many members would perceive an improvement or an offering at one location as a kind of diminished relative value of their own location, so there was a real sense in which we had to strive to offer the same kinds of activities at each location, even though the demand wasn’t there and the expenses and work would be much higher. As such, the fact that the two spaces were working largely as a single coworking membership meant a meaningful loss in perceived value for everyone. Furthermore, since the managers had to worry about two spaces across town, it also meant a large objective increase in work for us and a drop in the quality of service provided to either space. And members felt the difference.
It eventually became clear that either the two locations should be completely separate entities, or they just shouldn’t be located in the same town at all. For this reason alone, I decided it would be better to have a single great space than to have two separate spaces each trying to do part of the job. A better experience for members, a better coworking space, and more time for me to think about the bigger picture rather than day-to-day management issues. Another reason it felt right to close Locus–Muzeum.

3. Oh the power of a bad building owner.

There’s lots to be said for leasing rather than buying the building where you run your business, particularly if it’s in a rapidly developing industry like coworking and you’re still learning about how to run the business. The obvious benefit is cost: we couldn’t have afforded to buy our building even if we’d wanted to. And, of course, as an entrepreneur learns over time what they want from the business, the ideal location is apt to change. It is nice to have a relatively easy option to move.
That said, there are many costs to not owning the property. There are many decisions about access to the space and the kinds of services you can provide that depend on the good will of the building owner (or a really good original contract). What’s more, as many people with experience in the coworking industry can attest, the building owners are often not the upstanding citizens we first take them to be. Many coworking space owners have told the story of their landlord or landlady deciding that coworking seems like a very nice business model and deciding to ramp up the rent or just open a competing space with better terms in the same building. Alternatively, the rents may just go up on their own, or the owner may decide coworking is not a good fit for their building and make the life of the tenant difficult, even if the contract is long term and doesn’t permit raising the rent.
In Locus’s case, the owner—or perhaps the new property management company that took over for the owner—simply began to do a series of harmful things for our business and refused to communicate about it or help remedy it. Try as I might, I could not come up with a reasonable story about why it was happening, so I made up unreasonable stories (hey, they’re the best I had). If they wanted higher rent or just wanted us out of the building, they could have simply raised the rents or ended our lease agreement, which was only on a year-to-year basis as it was. Instead, they just started to act like slum lords.
They changed the bells for each flat to a system that made events in the space extremely hard to manage, and refused to let us pay for our own bell system to solve the problem. They took promised advertising space off the outside of the building and gave it to other tenants without telling us. The heat stopped working in winter, for 1.5 months, and we had to battle to get space heaters that would warm the rooms enough for people to work, much less to get reimbursed for the costs. They stopped paying for interior repairs that were part of the contract or verbal agreements. They invoiced Locus for private contracts they had with Locus’s members, and they invoiced us for other services they never provided. And in every case, just to get a response about the issues often took weeks or months. It came to the point where we could not make improvements to the interior without the sense we were putting it toward a lost cause, and Locus’s Muzeum members were left with the general sense that we might announce the closing of the business any day, since it was true. After about four years of what had been a great relationship with the property manager and the building owner, a change in management and the unwillingness of the owner to discuss any of it with us precipitated a complete breakdown in our ability to manage the space.
It must be true in every business, but it is no less true in the coworking business: a bad landlord/landlady can be a catastrophe. It was clearly time to leave. I cannot do justice to the sense of relief we felt in finally closing Locus’s Muzeum location just with respect to allowing us to end an unstable business relationship. Since it was due time to close Locus–Muzeum anyway, we owe a big thank you to the property owner and the management company for making that sad reality feel like such a great relief!
Next Post: R.I.P. Locus–Muzeum: Part III—OPTIMISM. Why we are so excited about what’s to come!

Coworking or Working in a Home Office

I have now experienced both working from home and working from a coworking space.  Both have their advantages and disadvantages. As my business changes from freelancing to bringing others on board to help, a home office is no longer suitable.

 
In an ideal world having both a home office and a desk in a coworking environment is the best option.  There are days when it would be great just to stay at home and relax more than I would in an office.  Very occasionally I miss having an office at home during the weekends. – I have ended up working weekends three or four times during the year, so it is not a huge drawback going to the office.

The Benefits of a Home Office

I always like the time saving when working from home.  Breakfast, shower, then work – rather than having to spend time going to an office.  I have sometimes found myself not leaving the house for two or three days, I am sure that is not great for my mental welfare.

Young Children and Home Office

My youngest is now nineteen months.  For the first two months, it was great working from home – though I did a lot less work than normal.  To be there to help was good for everyone.

Not Being Around Other People

I can find other people trying.  It is often much easier to separate myself and get on with work.  I have worked in places where co-workers would be highly negative, be very loud, interrupt with a bloody cat video that you really have to watch because it is such a laugh – there are times when people can drive me mad.
 
However, while working from home I found that a day or two could pass without having a conversation with anyone except my other half in the evening.  Sometimes the isolation was so much that I would walk to the shop just to get out of the house.  So my high points on personal interaction was a brief conversation with a shop assistant.  Not great.

Quiet

At times I need complete quiet around me for some tasks that require deep concentration or while creating videos.  It is impossible in an open office to have good sound quality on videos while others are talking nearby.
 
Thankfully the coworking space I inhabit has a meeting room.

High Self Discipline

During the last ten years, I have worked from home about half of the time.  This has created great self-discipline.  No matter what is going on around me I can sit down and get on with the work at hand.

The Benefits of Coworking

I work now from Locus in Prague.  For my clients, it would make no difference what city I was in.  I have met a few coworkers that use this flexibility to live in and see other cities in Europe.

Professional Environment

Only once while working from home was my office not a spare bedroom. Even then that office turned into a bit of a store room. Due to remotely working with clients I use video and screen share.
I find it embarrassing to have a bed or storage boxes in the background while having calls.  I know many do not like this – but image is hugely important in business, (and in life).  First impression matter.
 
It does not matter if others are in the background having calls or talking while I am on a call – this is what I expect in any office.

Office Address

Like most other around me, I find most of my business via my website.  I have seen competitors use their home address on their website.  It does not look professional; at least a virtual membership in a coworking space looks after this aspect.
 
Additionally, most coworking spaces are in the centre of cities.  This makes it easier to meet with clients.
 
Google local is likely the most important part of SEO for many smaller local businesses. It is much better to turn up in these searches in the middle of a city with higher search volume than in some small village or town.

Everything is Organised

The internet connection is fast and I never have to touch it.  The coffee machine works and I never have to clean it.  The trash is emptied and I never have to think about it.  You get the picture.
A large amount of trivial items that have to be organised in your own office are there and working.  This lets me just get on with work, instead of making lists of things that need to be done that steal away my time.

Being Around Other People

I run a few websites and an SEO company.  Ideas come more often when interacting with others.  I get information from people about tools for writing, publishing, project management, the list is endless.  I understand that I can look up this information online.  Running websites has imbued me with a lack of trust in most information online – everyone has an agenda – as one of my philosophy lecturers who was also a priest told me, as I was arguing about his agenda.
 
We started a mastermind group that includes six members.  We meet every two weeks, talk about problems, set goals, and are held accountable for these.  This has improved my work tremendously forcing me to regularly review goals and stick with them.

Separation of Work and Home

I have been out of my home office and back in coworking for the last three months. This has been the biggest advantage – when I am at home I am not thinking about work and at work I am not thinking of home.
 
While working at home, sometime during breakfast my head would move into work and I was less present for my family.  Lunch could be a challenge to talk about non-work related subjects.  I would eat my lunch and head right back to my office.
 
Now I find myself talking more with my other half during lunch on the phone than I did while working at home – who would have guessed?

Better Concentration Skills

Over time, concentration skills become better if you work in environments that are not completely quiet.  This can be difficult in the beginning and some perseverance is required.  But you can end up being able to work anywhere, which is a great habit to develop.
 

I have made my choice, working in the company of other people is more stimulating, encouraging, and motivational for my temperament. Leslie writes on his own blog, but more often on his company website.

Locus Does NaNoWriMo

A November 2013 blog post from Sarah Tatoun that was mistakenly never published. As relevant now as when it was written.
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Born in the same year- 1999- National Novel Writing Month (NaNoWriMo) and coworking have, at first glance, nothing much more than that in common. A deeper look, however, shows a common origin: both were born out of the recognition that people are designed to work in communities. Cut off from others, most of us flounder, while often the mere presence of others, even without any active attempt at cooperation, can make the same activities easier- even fun.
The difference between the processes in writing my first two novels  – twenty-five years apart- is a case in point. The first one, written in my twenties, was done at a time in my life when I was particularly isolated. I was living in a new place and had few friends. The only structure I had was the one I tried to build: forcing myself to sit down for a daily two to three hour writing stint. I had some advice from professional writing friends, but they were distant and, in those days before email, not readily accessible. Taking a writing class gave me some contacts and more structure in the way of deadlines and the demands of professional formatting. Still, the whole thing was excruciatingly slow and painful.

Twenty-five years later I was living in a whole different world. I had moved back to the US after nine years abroad- but, via the internet, I was still in touch with friends not only in the Czech Republic, but across the US, Europe and Asia as well. And I had made new friends locally, too. When I heard about NaNoWriMo in 2005 I thought maybe it was time to dust off my writing dreams and an old plot that had been lying around all these years and give it a whirl. So every day for the month of November, I sat down dutifully and churned out my 1667 words- on my way to writing the 50,000 words that mark the lower bound for a work to be called a novel. Only this time, instead of one or two people offering encouragement- and more who were tired of hearing me talk about it- I had an army of thousands of people around the world, all aiming for the same goal, egging each other on with ‘word sprints’ and challenges, complaining to one another, or offering advice. It still wasn’t easy, but it was satisfyingly hard, like running a marathon for which you’ve been training for for months, not painful. And the story I was writing opened up into something new and unexpected. Five years later, back in the Czech Republic, I used NaNoWriMo again to write a ‘prequel’- only to decide that what I had was actually a series of at least five novels.

NaNoWriMo turned out to be just what I needed for writing- but there was still the problem of revising. Once again I was stuck in isolation, trying to put and keep myself on some kind of schedule and finding it hard going. And that’s where coworking came in. I started coming occasionally to Locus for various events: movie night, lectures, poker… It hadn’t even occurred to me to become a member- until the Friday Critique-Free Writers’ Meetups got started. Usually there were at least three or four of us in both the morning and afternoon sessions. After saying what we hoped to accomplish we got down to writing. The sound of everyone else clicking away was enough to keep me on track. I found I was getting more done in a single day at Locus than the rest of the week put together. It wasn’t too long after that that I decided to become a member. I bought a ‘virtual membership’ – one day a month- and paid for extra days so that, with the Friday Writers’ Meetup, I was coming two days a week. About six months later I began helping with the management in exchange for a full time membership.

The presence of other people working is always a stimulus to getting things done- still, I find what helps the most is being in a group, all there for the same purpose and with a clear goal for the day’s work. So this year for NaNoWriMo we threw open the doors of Locus every Saturday for the month of November to anyone and everyone in the Czech Republic doing NaNoWriMo. Some people came from other cities, most were already living in Prague. Some came every time and some came only once. A total of around fifteen people came to at least one meeting- and three of our members that I know of – perhaps more- ‘won’ NaNoWriMo in 2013 by writing at least 50,000 words on their novel. And yes, I was one of them, writing the third of my historical series- set, fittingly enough, in 18th century Bohemia.

Locus Workspace’s early influences

With Coworking Day just around the corner, this is a good time to reflect on why I originally wanted to start a coworking space and what coworking means to me. There are too many influences for one blog post, so I’ll start at what I take to be “the beginning,” the first time that something akin to coworking seemed noticeably absent from my world and that its profound value became clear to me.

It started sometime around 2000-2001. I was working toward my Ph.D. in the University of Chicago’s Committee on Human Development (now the Department of Comparative Human Development). I needed to submit my dissertation proposal, the final step before doing my research and writing my dissertation (in my case, a cross-cultural field-study examining gamblers’ strategies and beliefs about winning). I was struggling to get into the writing groove (not for the first time). Once I sat down and got started, I would often sit for 10 or more hours without leaving my seat, but–maybe unconsciously aware that I wouldn’t be stopping for a long time–getting started in the first place sometimes took days.

Luckily, a few members of my cohort were in the same position that I was. We were all struggling to get our dissertation proposals finished and we needed other people working toward that same goal to give us that extra push. We formed a small group where we essentially met together to set goals for the week and talk about what we were working on and the challenges we were facing. Two of those friends would meet with me at a university cafe once or twice a week to just sit together and write for the day. Thanks Christine, Susan, Shana, & Jocelyn! I’m not sure I could have finished my proposal without you.

Unfortunately, after the year and a half I was away doing my research, I returned back to a vastly different department, as the students who came back from field work in our department usually did. We were free now to live almost anywhere we could sit and write up our dissertation, and most of us reached that stage at different times. At this point I was ABD (All But Dissertation, meaning that I was finished with all my Ph.D. requirements except writing the dissertation itself). I looked for a group to meet with early in the morning each day, just to get me started, but I couldn’t find anything in the classifieds or on Craig’s List. “In the city the size of Chicago, aren’t their enough people like me who work better with a social commitment to write alongside others?” I wondered.

This time, another friend in the department, one of the few who had the capacity to self-motivate year after year without external support, agreed to meet me for an early breakfast once a week at 8am near the cafe where I liked to work. Thanks Richard! As with the dissertation proposal, it’s not an exaggeration to say that I don’t know if I ever would have finished my dissertation without those morning breakfasts.

Until the weekly breakfasts, there seemed to be nothing that I could do from a self-motivational perspective to get myself going. Ironically for a department that seeks to understand the social and cultural factors that contribute to healthy development across the life span, Human Development provided very little toward the healthy development of it’s own graduate students at the time. Of course, we were not children, and it was our responsibility to manage our own lives, and I took that to heart. My initial reaction had been to focus inward and blame myself. I just don’t have enough self-discipline, I’m not cut out for this, what’s wrong with me, etc. As time went on, my sense of confidence in my own ability to succeed that I brought in to graduate school declined.

What partly kept me going was a strong belief from earlier experiences that my own success and ability to work productively had much less to do with me and much more to do with the social context than the popular contemporary ideal of the self-made person would have us believe. And in this particular case, the pattern was too wide-spread to be attributable to much besides external factors. I was surrounded by fellow students–most of whom had been over-achievers until that point–who were struggling to finish. Often for years. The students who did not struggle for years were the clear exceptions, not the rule. Everything was on our shoulders, most of us were working alone without the support of a lab or a collaborator, meeting with our advisers for feedback once every couple weeks if that. We were involved in trying to finalize our own first major writing & research project, the biggest task of most of our lives. These, I suppose, are the same challenge that most new freelancers or solo-entrepreneurs face when starting their own first businesses, or most undergraduates face when writing their first big paper. The scales are different, but so are the stages in our lives. For most people, social animals that we are, that’s a recipe for declining motivation, increasing self-doubt, and eventual under-achievement. We were a bunch of independent workers, thirsting for social support and some external source of motivation, feedback, evaluation, and validation, but without knowing where to find it. (As an aside, the following year, the chair of the department started a dissertation support group for long-time ABDs that saw five of the six participants finish within one year).

Those meetings, the early ones with the dissertation-proposal support group and with two members of that group to just sit together and write, and the later ones for early breakfast near my “writing cafe,” got me working productively. They were invariably the most productive days of the week. But they also made it easier to sit and get started working on the “off” days, breaking the pattern of avoidance and providing the social connections I needed to keep going on a very big endeavor day after day. We were all a bunch of coworkers, without yet having the concept.

There were several subsequent events that ultimately led me to want to open a coworking space and to a fuller conception of the potential of this kind of business, but those times in graduate school certainly planted the seed and gave me the sense that this kind of business could have real social value. They were also a big part of what convinced me that for most of us who decide to go out on our own as entrepreneurs, freelancers, or artists, the difference between success and failure rarely has as much to do with our own internal character as it does with finding and embedding ourselves within a healthy context of strong social support. So thank you most of all to the current community of coworkers who share Locus Workspace with me. Without being surrounded by your positive work energy and your incredible support and shared experience and knowledge, I would not have been able to last 5 months as a “solo-preneur” (not to mention three years and counting).