Member Profile: Enrique Fonseca Porras

Fonseca is one of Locus’s most inspiring freelance success stories. He moved to Prague 3 years ago from Valladolid, Spain (one of the few members to join Locus before he arrived), intent on becoming a successful location-independent marketing consultant for the Spanish market, without being quite sure how he could pull it off from Prague. He started a marketing consultancy and just couldn’t figure out a way to get it going. 

A couple months before the Spanish national elections, almost on a whim and struggling to figure out how to move forward, he and a Spanish colleague decided to write a book about how the non-Marxist political parties should learn from the marketing strategies of the Communist party. They finished the entire book within a month. Not long after, they had offers from multiple Spanish publishers and were soon launching a book promotion. El método podemos: Marketing marxista para partidos no marxistas became an overnight success in Spanish political circles (luckily the publication coincided with national elections supporting their case), giving Fonseca and his co-author immediate recognition. 

Finding success in following his passions, Fonseca turned with two colleagues to vlogging, started their own politics YouTube channel, Visualpolitik (update as of 22 Mar 2018, the Spanish-language channel has more than 565,000 subscribers, and has spun off an English-language version that’s about to hit the 380,000 subscriber mark)! From not being sure he could continue his freelance life in Prague to publishing a book to becoming a successful vlogger, Fonseca provides an inspiring example that–at least sometimes–following your passions can be the secret to success.

Why write a book on political marketing?

 

Fonseca decided to write a book on political marketing because he saw a need in the market for this type of information. He has a passion for the subject and experience from working with the People’s Party of Spain that qualified him to write on it. He wanted to explain the big picture behind successful marketing campaigns. A lot of Marxist ideas create the general philosophy that goes into political marketing. One must understand the people’s concerns and issues, then create a solution around this. Politics is not so much about the reality of a situation, but the population’s perceptions. He uses the book to detail all of this into a strategy that helps a group market themselves to the top

 

 

In your book, you write that your goal is to “sell a solution, not an ideology” can this political marketing techniques be applied to other business sectors?

 

Yes, there a small differences in the application of these techniques from the political sector to the business sector, but that central Marxist philosophy remains. There must be an emphasis on first completing market research to understand the issues plaguing people. Next is the construction of a solution that will appeal to the masses, remembering it is people’s perceptions that dictate their decisions. It is marketing this solution and strategy behind it that can transcend the business and political world.
 

What are you doing today with your YouTube channel?
Currently Fonseca is working with a few partners who have crafted a YouTube channel that posts videos on international politics and global issues. They first launched a Spanish channel in February of 2016 with the goal of providing further background and a greater context on international politics. The channel does not focus on the widely covered issues, but instead chooses issues they believe to be largely impactful and under covered global issues. Just this past February an English channel has been launched to reach a larger audience and help viewers better understand the background that goes into complex international relations and issues today.
 

How does your YoutTube Channel help you fulfill your passion for storytelling?

Fonseca has a passion for sharing ideas by means of storytelling. The YouTube videos he creates bring all of his strengths and interests together to form a cohesive story. He uses his political knowledge and background along with his illustration and graphic design skills together to create a story or video that educates the audience on current issues around the world.

Do you have any upcoming plans for expansion?

 

The focus today is on fostering the new English channel and working to expand that to more viewers. In the future Fonseca would like to try to expand the YoutTube channel potentially into new markets, more languages, and other topics. They are considering the idea of an apparel line based on the channel’s content. Fonseca also mentioned the possibility to choosing a completely new topic or perspective to share via podcast or other media. The future seems to hold many possibilities to expand reach.

 

What brings you to Prague?


After writing his book and beginning to do freelancing work Fonseca decided he wanted a new adventure and wanted to move abroad. He spent a lot of time researching places and looking into what would fit his wants and needs best. This included practical things like taxes, and living costs, along with lifestyle categories like livelihood of the city. At the end of the research Prague came out on top as most favorable overall. Three years ago Fonseca moved here and has not looked back.
 

Favorite part of the city?

Naplavka is Fonseca’s favorite part of the city, especially during the spring and summer because it’s so lively. He likes that there is a quaint farmers market right on the river always with fresh air and nice outdoor scenery to take in.

 

Why did you choose to join a coworking space, and specifically Locus?

 

Fonseca wanted to join a coworking space as soon as he came to Prague to help him find his own community within the city. Locus ended up being the choice because “Locus answered their phone.” Fonseca explained that he really appreciates a business who will answer and get back to you promptly. He was able to speak with Will and immediately felt like it would be the right space. Will has continued to positively influence Fonseca as a mentor of sorts.
 

What have you gotten out of your membership at Locus Workspace?
Locus has reached and exceeded Fonseca’s expectations for finding a community in Prague. He has used the membership to make some professional connections and network with people to help advance his career. However, more important than that to Fonseca has been the personal connections he has made. Fonseca considers many of the Locus members his friends. He even said that his life in Prague is very much connect to Locus and its members.

 

Interesting fact about you that we wouldn’t otherwise know?

 

Fonseca prays every morning despite being an atheist. He explained that being from Spain and growing up Catholic and having the religion in his heritage it is something that will always have a shaping impact on his life even though he does not practice the religion. Now Catholic prayers offer a way from him to keep time during morning workouts.

Negotiating Like a Pro at Locus

On Wednesday February 22 Locus Workspace had the opportunity to host one of our own members, Martin Bednář, to speak on the topic of negotiation. The event Negotiate Like a Pro gave us all insights into the best practices for negotiating, with a focus on business situations. 
Martin is an experienced businessman and today a trainer and coach on topics such as sales, marketing, and negotiating. We learned and discussed what it truly means to be in a negotiating type situation followed by the behavior and language necessary to be a skilled negotiator. Martin was a very engaging and knowledgeable speaker on the topic.

Thank you Martin and thank you to all who participated for making the event a great learning opportunity! 

Please stay up to date with our facebook page and meetup groups to attend similar seminars in the future.

Locus Member: Gerardo Robledillo

Name: Gerardo Robledillo
Hometown: Madrid, Spain
Occupation: Web Developer, Website Owner of International Schools Database and Expatistan.com


Gerardo is the owner and founder of International Schools Database, a website that helps relocating families find the right English-language schools for  their children, and Expatistan.com, a crowdsourced price comparison website that provides current information about the cost of living to both companies and the employees that they relocate.

Expatistan is a cost of living calculator that allows you to compare the cost of living between cities around the world. The comparisons allow you to get a better understanding of the cost of living of any city before you move there” (Expatistan.com). 

This database is compiled from information received from it’s users. The more data is entered, the more accurate and reliable the information is. Gerardo’s website is a unique and useful tool that arguably outperforms the best cost-of-living indexes otherwise available.

Gerardo Robledillo

Why did you choose to make your own website?


“At one point, I was moving a lot in a very short period of time, and I was working for other companies. They would offer me a salary, but I wouldn’t know if that was enough to sustain me in that city. There was nothing that was reliable for me to find online, so I built it myself.”


What is your favorite part about working for yourself?


“Freedom. I have much more freedom. Freedom of working when and where you want.”


What brought you to Prague?


I started working in Madrid right after university, but I was looking to go abroad. I have always traveled, but I have never lived abroad for a long time. I wanted something different and interesting, but not too different. Central and Eastern Europe was distant enough, yet close enough to home. The first offer I accepted was in Prague, and I loved the city so I remained here. I was briefly in Frankfurt, then I moved to Barcelona, and then I came back.”


How did you get into coworking?


“After two months of working at home it didn’t work as well [as I wanted]. I tried the library and cafes but it didn’t work that well either. I started sharing an office with a friend for a while, but it didn’t work. Then I found the concept of coworking, and it was the perfect balance: really nice office, interesting people, social benefits of an office without working at a big company, and freedom.”


How did you find Locus Workspace?


“I was looking for different coworking spaces and I tried locus because it was very close to my place. Will gave me the tour and I tried it, and it was perfect, so I stopped looking.”

What is your favorite part of the city?


“Vinohrady.”


What is one interesting fact about you?


“I love planes and flying.”


Interested in finding out how much it would cost to live somewhere else? Check out Gerardo’s website here.

If you would like to be featured on a Locus Workspace Member Monday in the future, contact Dani Crepeau at dcrepeau@bryant.edu.

Meet Locus Member Bryn Perkins

Locus Workspace is pleased to welcome long-time expat Bryn Perkins as a coworker. Bryn has been living in the Czech Republic for 15 ½ years, where he has had a variety of interesting jobs. He has experience running an Internet business, managing a Prague-based hostel group, working as a management consultant, and leading an energy-saving consulting firm; he presently works in Business Intelligence for the mobile payments company Boku. Two of the most impressive contributions to the Prague cultural scene, however, were the co-founding and management of the bookstore and café Shakespeare a synové (Shakespeare and Sons) and The Prague Daily Monitor.
Shakespeare a synové started off on Krymská street in Vršovice in 2002, but now has two locations, one in Mala strana and one in Berlin. After opening, the Krymská bookstore nurtured the English writing community by hosting readings and other events in its eclectic and bohemian space, which continues to be appreciated as Café v Lese. Bryn sold his share to his partners at the end of 2003.
Bryn was also a co-founder of The Prague Daily Monitor, which he managed with editor Theo Schwinke until 2009, when it was acquired by Prague TV. It continues to be an important information source for English speakers in the Czech Republic. See: www.praguemonitor.com.

Bryn believes that truly great businesses are those that are both financially successful and positively affect all their stakeholders (including owners, employees, suppliers, customers, and the community at large). He is excited by “open-book management,” in which employees are taught how “the numbers” drive their company’s business, are updated on these numbers regularly, and share in the success they help create. Though a relatively small number of businesses are run this way, there are some impressive examples of successful businesses that have taken this approach.

Two of Bryn’s “business heroes” are Ari Weinzweig and Jack Stack. Ari Weinzweig co-founded Zingerman’s Deli in Ann Arbor, Michigan in 1982 and now is CEO and co-founder of the highly successful Zingerman’s gourmet food company, with revenues over $50 million. Jack Stack, a highly creative businessman, is the founder and CEO of SRC Holdings. He is known as “The Father of Open-Book Management,” an approach he has used to great success. His company has helped to start scores of successful businesses founded by employees who learned about business while working at his open-book companies.