How to introduce yourself as a freelancer and expat

Becoming an expat is already a big challenge even if you have a certain employment contract in waiting. Now imagine there is no company, support network of future colleagues or stable income waiting for you. But, despite all of that, you are 100% certain that freelancing is what you want to do. On top of all that you want to relocate and do it in another country.

It is more difficult to create a good impression while being an expat in a new country. You are facing a different language, cultural barriers and different formality of doing business. The most important thing is to focus on your business and how to introduce yourself to others. It will help you to find new clients and keep your freelance business going!

Being an expat and a freelancer can be hard, especially if you are new at freelance business and the first thing you need to do is find clients without having struggles with language differences. In this article you can read about some tips on how to introduce yourself as a freelancer, but also as an expat.

Introducing yourself

“What do you do for a living?” can be a very difficult question to answer to. People sometimes are not familiar with the freelance work and can have difficulties with understanding of what it is.

So, when the introducing time comes, instead of i.e. “I’m a freelancer and I do freelance web design” try out with a different approach. Something like “I help people to build attractive designs for their websites” can be more understandable to others and it gives you more space to elaborate further your area of expertise. The important thing is to focus more on the value you provide than the title you give yourself. The key of introducing yourself to others is to focus on what makes you different and how your business adds value to the people interested in it. It will give you more opportunity to talk about your work as it actually is, than just explaining people about freelance working.

Considering the situation with Covid-19 throughout the past year, online platforms seem to be the most effective and sometimes the only solution for introducing yourself to anyone, especially to your new customers. If you can come up with a good promotion of yourself and your work, you won’t have to worry about finding new customers. Your online presence can speak up for you! At first, for the people to notice you, of course. Self-promoting can be as simple as having your own website and creating a profile on social media platforms (e.g. LinkedIn, Facebook, Instagram, Twitter..). Although you think it might be very easy to set it all up, people can struggle with finding the right way and proper words to describe their area of expertise.

Be sure to highlight the best aspects of your expertise and your most specific skills related to your work.
  • highlight your accomplishments
  • talk about your experience with previous clients
  • mention the main reasons why have you started the business
  • mention your targeted goals
  • speak up about your credentials
  • mention why you are passionate about your work

As already mentioned in our previous blog post Advantages & disadvantages of freelancing, there are some of the best benefits of doing freelance work. If you successfully introduce yourself as a freelancer and implement your work on the market, you are increasing your personal brand and it adds further value to all those already existing benefits.

A way of introducing yourself and getting to be known around people is also by joining a co-working space with a diverse community. It is one of the best ways of meeting new people, mostly freelancers and entrepreneurs who might share your interest.

A few important tips to remember:

  • Focus on communicating your work and significant aspects of it in a clear and easy-to-understand way.
  • Set up your profile (if you don’t have one already) on social media platforms and keep it updated.
  • Practice your way of introducing yourself before actually introducing to someone.
  • Introduce yourself with full confidence while bringing attention to your proficiency in a specific skill in your area of expertise.
  • Highlight your expertise as much as you can.
  • If you are new at freelance work, be sure to have your goals set up and be ready to tell people all about it.


In case you are already thinking about becoming a freelancer, consider life in Prague and become one here! You can check out our blog post about Digital Nomad Visa in the Czech Republic and find out what you need to get the visa and become a freelancer in the Czech Republic. And, don’t forget about Locus Workspace, a diverse community full of freelancers and entrepreneurs!